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![PDF] Waterfall and sprinkler new-product strategies in competitive global markets | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/63cb5e1368ebfb5a781a853bca8d3e447c287f19/4-Figure1-1.png "PDF] Waterfall and sprinkler new-product strategies in competitive global markets | Semantic Scholar")
PDF] Waterfall and sprinkler new-product strategies in competitive global markets | Semantic Scholar
Waterfall vs Sprinkler strategy in pharmaceutical industry for product launch
